WHERE DO WE WANT TO BE?
We provide the best quality products to satisfy our customers’ expectations – making sure they get what they need, when they need it.
We provide top-notch training to our staff that enriches our customers’ product and industry knowledge to benefit their business. We embrace innovation and continuously provide our customers with superior quality, unique products along with dependable services.
We value strong, life-long relationships with our colleagues, suppliers and customers based on a foundation of trust, communication, loyalty, and profitable growth. We treat our colleagues with respect, and educate and empower them to solve our customers’ needs, creating a rewarding environment where people want to work.
CULTURE OF INNOVATION
We firmly believe that innovations are not big or small but happen on a daily basis through a creative mind. At Swiss Arabian Perfumes Group, the culture of innovation touches every business function and activity.
At Swiss Arabian Perfumes Group, innovation is more than new product development; it is about identifying opportunities for improving productivity and quality of existing products and increasing the value proposition through continuous research, development and commercialization of new products.
To unlock the potential for innovation in our employees, we have evolved a unique best practice in knowledge management and deployed the best resources for learning using best in class resources. Every fruitful idea, whether big or small is evaluated, developed for deployment and rewarded.